Monday, September 9, 2013

Lesson 1: READ FIRST: Purple Cow Comm Research Methods, Traditional Academic Res Culture, Syllabus, Re-wiring the Brain for Positivity

WHO, WHY, WHAT, HOW?

THE WHO:

THIS BLOG IS PRIMARILY FOR MY STUDENTS...

...SECONDARILY, FOR OTHER TEACHERS OF COMM. RESEARCH METHODS THAT ARE OPEN TO EXPLORING A NEW WAY OF TEACHING/LEARNING

THE WHY:

I WAS INSPIRED BY SETH GODINS'S MANIFESTO, STOP STEALING DREAMS, AND WANTED TO DO SOMETHING DIFFERENT TO SUPPORT STUDENT DREAMS IN THE CLASSROOM

THE WHAT:

AN EXPERIMENTAL UNDERGRADUATE COLLEGE COURSE IN COMMUNICATION RESEARCH METHODS (35 STUDENTS) THAT MEETS ONCE A WEEK FOR THE DURATION OF A SEMESTER

THE HOW:

I'M CREATING LESSON PLANS FOR THE CLASS WEEK TO WEEK...IT'S MY PURPLE COW DREAM

THE LESSON PLANS ARE *VERY ROUGH*, EVEN CRYPTIC AT TIMES, THEY ARE MY PERSONAL NOTES FOR TEACHING THE CLASS, THEY ARE BEGINNINGS, EVOLVING IDEAS, PLACES FOR OTHERS TO BUILD ON, REWORK, COMMENT ON...

 ONTO THE FIRST LESSON...



First day of class (3hr once a wk)

Meditate on “dreaming”
 Instructions on how to meditate…turning off to external environ and turning on to internal    environ
               Model it for them, meditate a few mins, lead them back to class
               Invite people to share their exper, and affirm everyone

Building community
               Handout cardstock paper and crayons—name cards to hang on their desk—show Dr. B card
                              Be creative with your card—add something to help me remember you name
            Share your name and  a recent success story (examples)
Seating chart…print your first and last name, underneath what you preferred to be called, and in parenthesis spell out your name phonetically—put in the box…and remember where you are for next time

Overview of course in a nutshell
               Dream, comm. methods to support dream, do it, share it and get fdbck
               Traditional Academic research culture—what you would get in a regular res methods class, look 
               behind the scenes at how the game is played…insider info…this is the culture that you are currently
               being indoctrinated in
              
               Undergrad reading research and writing papers
               Grad master’s thesis
               Grad PhD dissertation (the abd cases)
Assistant Prof tenure track position and the 5 year time bomb (explodes like fireworks to celebrate, or devastate by blowing apart one’s world)
Puplish or perish…gold standard of “journal article”, editors, boards, reviewers, time table from inception to print…role of convention fdbck…review process…revise and resubmit…rejection rates…building credibility as a researcher…health issues…craziness of the system
               Associate professor—national reputation
               Full professor—international reputation
               Gold stand research article…4 quadra ppt on research methods
                              Question, method, answer
                              Research cycle and research journey
                              Parts of a traditional academic research article

Alternative Dream Culture of Research

3 types of dreams: pie in the sky/pipe----pedestrian/mundane, and betwn is the puple cow (seth Godin…story of road trip through farming land and seeing all the same kinds of cows till one sees a purple cow…dramatize)

We’re looking for a purple cow dream, something truly remarkable…examples
Permaculture, food forest, lawns into edible landscapes, purslane story, programs for kids in school, info campaigns, surveys of readiness, classes at ymca or library
Solar oven for 3 dollars…aluminum foil, plastic bags from grocery store, cardboard box, wooden block, mason jar painted with black spray paint…can boil water, no electric bill, cook food like rice and beans, stews, hardboiled eggs etc…purify water, etc…don’t need electricity on sunny days…store food that cooked for cloudy days…workshops for kids to build their own solar ovens, recipes for people to try out at home, on a sunny day, make and test the oven in an afternoon.
Exercise….traditional aerobics vs HIIT (high intensity interval training)—look at the time savings, read the research, see how much better it is
My rejecting the trad rm class and experimenting with this dream rm class…Etc…

Consider your motivation…will your dream make the world a better place, help others? In giving/enriching lives of others we cannot help but enrich our own life as well—leads to true happiness
Ok to hitch onto someone else’s dream—spend an hour or two on ted.com

To inspire you to begin dreaming, view Shawn Achor’s ted.com video on pos psych and happiness—pick one of the 5 methods for re-wiring your brain and try it out for 2 mins a day for 21 days…your happiness change will help you dream…prime class with questions, then show the video: 

Shawn Achor: The happy secret to better work

After you watch the inspirational video (see link below), consider/meditate on:

What do unicorns represent in his opening story and how are they relevant for us?
What is the point of his fake data chart—do you see the connection to research?
What percent of long-term happiness is due to external circumstances? Internal?
What is most organization’s formula for success (including places you have/are working)?
What is Achor’s alternative formula for success?
What does the research say about  the “happiness advantage”?
Which specific methods can you use this week to RE_WIRE YOUR BRAIN and increase your positiveness, and perhaps discover a dream, and/or a research topic for this class?


Course Syllabus:

Bring in the books that go with the different links and send out teasers for each link to motivate them to ck out the link for themselves:

Professor Baesler (Dr. B)                                                                                   Comm. 302 Research Methods, Fall 2013
Office: Bal 3018                                                                                                       Classroom: Bal 2060
Office Hours: MTW 3:30-4 & by appointment after 7pm                    Class Hours: Monday 4:20-7
Connect with me: 683-4866, jbaesler@odu.edu, f2f in class          

The “Purple Cow” of Comm. Research Methods
About purple cows:  http://www.sethgodin.com/purple/
Game Plan:
 Discover, Nurture, & Articulate a Dream
Watch a video on Education & Dreams: http://www.youtube.com/watch?v=sXpbONjV1Jc
Hitch on to a Dream at Ted: http://www.ted.com/talks or Create your own Dream
 Discern which Communication Method(s) support your Dream
                Maximum utilization of available resources…wikipedia, google scholar, free books, experts…
               A radical view of the interconnections of knowledge: http://www.youtube.com/watch?v=t5z1O5v4hQM
 Create a written Proposal to move your Dream closer to Reality
 Create the proposal in whatever form you like, but turn in a written typed copy for Dr B along with
a Picture of what you want to accomplish that fits on the “back of a napkin”
Introducing the “back of a napkin”: http://www.youtube.com/watch?v=ri8E8cNf2Bw
 Do the work ! and Slay the Dragon of Resistance !
 Share your Dream Project with others, Get Feedback, Present Dream Project to the Class
                Different economy based on sharing (meshing it): http://meshing.it/
 Celebrate and Dream some more…

Outcomes/Assessments:
 40%  Dream Proposal
                              20% What do you plan to do?
                              10% Weekly journal of activities and feelings
                              10% Presentation & feedback from Dr B and class
 60% Dream Project
                               30% What did you accomplish?…provide Evidence
                              15% Weekly journal of activities and feelings
                              15% Presentation and feedback from Dr B and class
 Roles:
                Professor: Guide, coach, persuader, motivator, connector, co-dreamer, supporter…
               Student: Dreamer, creator, artist, scientist, solver of interesting problems, writer, speaker, sharer…
 Time Line for the Term

Week
Date
In and Out-of-Class Learning Activities

1
8/26
Build Community, Syllabus, Seating, Traditional Academic Research Culture vs Dream Culture
Dream Homework: Discover, Explore, Articulate
Journal Entry 1

2
9/2
Labor Day—No Class

3
9/9
Present Dream, Obtain Feedback, Discover how Comm. Research Methods can support Dreams,
Homework: Continue Exploring the Dream, Draw the Dream on the “Back of a Napkin”
Journal Entry 2

4
9/16
Check in with Revised Dreams
Overview of Literature reviews & Finding Resources: In-class practice dissecting articles & finding resources
Homework: Continue reviewing literature and resources relevant to your Dream
Journal Entry 3

5
9/23
Overview of Research Methods:
Ethnography, Interview, Focus Group, Survey, Experiment, Content Analysis
Homework: Learn everything you can about how a method(s) can support your Dream
J0urnal Entry 4

6
9/30
Prepare Proposal and Presentation in class and for homework—Dr. B consult/coach/guide/encourage
Journal Entry 5

7
10/7
Dream Proposal Presentations and Feedback &Turn in hardcopy of Dream Proposal and Journal Entries 1-5
Journal Entry 6

8
10/14
Fall Holiday—No Class

9
10/21
Return Proposals and Journal Entries 1-5
Begin Dream Project in class and for homework: Dr B consult/coach/guide/encourage
Journal Entry 7

10
10/28
Week 2 of Dream Project—work in class & homework: Dr B consult/coach/guide/encourage
Journal Entry 8

11
11/4
Week 3 of Dream Project—work in class & homework: Dr B consult/coach/guide/encourage
Journal Entry 9

12
11/11
Week 4 of Dream Project—work on wrapping up Dream Project and preparing presentation
Hand out schedule for presentation of Dream Projects and Student Conferences
Journal Entry 10

13
11/18
1st round of Dream Project presentations and in-class feedback—about 10 mins each
Turn in hardcopy of Dream Project and Journal Entries 6-10

14
11/25
2nd round of Dream Project presentations and in-class feedback

15
12/2
Individual Conferences with Students—about 7 mins each
Return Dream Projects and Journals 6-10

16
12/9
Final Exam week—No final exam—No Class
Celebrate your accomplishments and Dream some more…

Homework:

Explore the syllabus links—these represent the foundations of the class and the dream culture

Try one  of the Shawn Achor methods to re-wire your brain for positivity in the present

Find your dream and begin meditating/writing/seeking info related to it…prepare a 2 mins presentation for next class

Write your first journal entry by next week
Can keep journal in whatever form you like, but ultimately turn in a hard copy (prefer typed)—I’ll collect journals at 2 points in the term (coinciding with 2 written papers/presentations) and have you write the 3 most important things you learned and why, and what grade you’ve earned for your efforts and why.
Journal should contain…date/week…what you did and how you felt…import of affective learning as predictor of life-long learning

Leave them with 2 questions:
Do you want to do this? (pause)
Do you want to WORK…at making your dreams come true? (pause)
Only you can answer those questions…






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