3rd class
Meditate: Exploring (related to literature review)
Preview: flow, focus, bck of napkin, share in sm gps,
literature review (trad and creative), hwk…
Announce that there is feedback (in purple) for those that
posted their dreams to the class wiki on blackboard
Ideally before you do the literature review, you:
need to know the general scope of
your dream,
have a flow chart showing the
progression/stages/parts of your dream,
what part of the dream you want to
work on for one month in this class,
be able to draw a picture of the
part of your dream you want to work on now and explain it to someone and get
feedback
share your sample flow chart and
picture:
flow chart for purple cow research
methods in communication class:
Back of napkin picture for purple
cow research methods in communication class:
Activity
(meeting with people around you to
share your dreams last week is ok, but it would be better to meet with people
who share similar dreams, more likely to be engaged and know of resources to
help you…so let’s see how you might “meet up” with some classmates that share
similar dreams)
Quickly go round the room and
remind us of your dream in a brief phrase, then take out a sheet of paper and
write you’re the phrase for your dream in BIG letters, hold it out in front of
you so others can see, stand up, and mill around the room (pretend you’re at a
party), try to find other students with similar dreams, once you have a group of
4-5 people, go find a comfortable spot on this floor and share your pictures
(back of a napkin) and get feedback from others on: 1) does this make sense, 2)
is it a purple cow…take 45 mins to do this
Break time
Literature Reviews…ways to EXPLORE to obtain more
information about your dream (see what’s already been done, and if you can
improve on it, or if you need to develop something from scratch):
Before
beginning to search the internet for literature/ideas, need a good conceptual
set of “search
terms”
Make a web…webbing, conceptual
brain mapping…ask if they know how…give a few examples…take someone’s idea and
let the class help them web it…think of these as “tags” for your picture on the
back of the napkin—need a good set of tags before you start…intro idea of
“cloud” tags
Traditional
lit review for communication studies:
Begin with odu libr database
Communication and Mass Media Complete…show where it is, how to use Boolean
searches for prayer (make a list of keywords or tags for your topic area: e.g.
for prayer, pray, praying, prayed, religion, spirituality, meditation, etc),
show how it works and how to get the pdf, and how to use interlibrary loan—this
is SILVER.
PROQUEST—theses and
dissertations—value of a dissertation, top of the game, expert in the world,
usually excellent references that lead to history of ideas related to your
topic—this is GOLD
GOOGLE SCHOLAR---same idea as CMMC
but much broader, also see other databases depending on topic: Psychinfo,
Medline, etc…look for a meta-analysis (explain the statistical culling of
studies)—this is DIAMOND
Demo this for them by going to odu
libr. Site and searching for topics in all 3 areas above
Dream
Culture Exploration
Google your conceptual
terms/tags---ways to search google like an expert website…AND OR - ~ site:
extension, etc..and review ALL of the sites for the best ones which are not
necessarily first (pay to be at the top, and most frequently cited isn’t always
the best)…don’t rule out Wikipedia…you may want to create a wiki article for
your topic if there is not one yet as a way to promote what you’re doing
Tecnorati index to blogs: http://technorati.com
YouTube videos realted to your
topic
ODU library is not the largest
library of books in the world…ck Amazon.com for books related to your topic…description
of book, often table of contents, reviews, ck to see if odu libr has it, or
public libr, or get from interlibrary loan at odu, or purchase it if looks good
enough…also ck for free e-books (google Gutenberg project and see if it’s
available)—show them how
Interviews with people working on
the topic area…see http://ted.com for experts
2nd life…go into
virtual world and see if anyone is working on your dream…talk to people, see
what you can learn…
Other?
Goal is to find out as much as you
can about your topic and summarize the parts that are most useful…include
documentation of sources so that others who follow what you’re doing and carry
on the work…by convention we will you APA style for citations….Author (year)
for in-text cites, and Author (year) title for references…show them the
citation machine for apa: http://citationmachine.net/index2.php
Spend one hour on traditional lit
rev, one hour on non-traditional (dream culture) review, then last hour
reviewing and pulling together the best of the two literatures.
Take stock of what you have learned
by listing “knowledge claims” and sources that back up the claims (evidence),
and in your own words explain how the two are linked...see if you can create
one page of your best “learnings” with sources cited in apa style to back them
up by next class.
Take your dream to the next level—other things to “play
with” before next class:
Before we cover how to EXPLORE, i.e., do a “literature
review” (traditional and dream culture ones), let’s consider some ways to PLAY
WITH your dream before you commit to a particular part of your dream (preview
of methods):
STAKE HOLDERS Who is your audience
(people involved in the dream), stake-holders…both those creating and working
on the dream and those that the dream will influence…draw circles of influence?
Interview, survey, focus groups for these people as an audience analysis
MESSAGE CAMPAIGN What are your
message strategies for making the dream happen, who do you need help from, how
will you convince them to believe in your dream and support you?
EXISTING PRODUCTS/SERVICES Are
parts of your dream already being developed/enacted somewhere? Can you go there
and observe and/or interview people about the process, product/service,
outcomes (e.g., ck out reviews of a product on amazon)? Survey and ethnographic
methods
PROTOTYPES If product or service,
what types can you build as a prototypes to test out to see how they work in
practice…pilot test…think of as an experimental method…assessment to see which
works best, possible focus groups
ASSESSMENT/EVALUATION/FEEDBACK How
do you know if your dream has become a reality? Feedback, assessment,
evaluation—interview, survey, focus groups, on-line reviews…
One more journal entry before next class…preview: talk about methods next time…
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