Comm 302 Introduction to
Purple Cow Communication Research Methods Fall 2013
Name__________________________________________________________
*Print out a
hard copy of the two page cover sheets and staple to the top of your package*
____Completed Project (35% of
overall grade)
Provide an OVERVIEW of your
accomplishments during the 4 weeks of working on your purple cow dream by
filling out the table below:
Circle
the letter below that best
applies to each of the
activities
Week
|
Activities
*fill in
activities for each of the 4 weeks--be specific—add more letters if needed*
|
Completed
|
Partially
Complete
|
Incomplete
|
1
|
a.
b.
c.
etc. (add more if needed)
|
a.
b.
c.
|
a.
b.
c.
|
a.
b.
c.
|
2
|
a.
b.
c.
|
a.
b.
c.
|
a.
b.
c.
|
a.
b.
c.
|
3
|
a.
b.
c.
|
a.
b.
c.
|
a.
b.
c.
|
a.
b.
c.
|
4
|
a.
b.
c.
|
a.
b.
c.
|
a.
b.
c.
|
a.
b.
c.
|
Use the following three headings in RED CAPS to organize the remainder of the project
(begin each of these on a separate page):
1) FLOW CHART: Include
a copy of the original 4 week flow chart for
your proposal (the one with my comments--this is the first item after your
cover pages—also, attach a copy of any revisions you
made to the 4 week flow chart--this may or may not apply to a particular
project).
2) EVIDENCE: In
addition to the table on the previous page, provide detailed EVIDENCE of your accomplishments during the 4
weeks—typed, double spaced, 12 pitch font, one inch margins:
For all individuals this evidence will take the
form of a STORY of what you accomplished, organized
week by week, with separate paragraphs for each week (label each week as a
separate sub-heading).
In addition, individuals may have a product,
service, pictures, web pages, interview notes, data from surveys, flyers,
brochures, field notes, video, audio files, etc. that they may want to include
as evidence in an appendix(es)--each appendix should have a separate heading labeled at the
top of a new page (appendixes may include: copy of a survey, data in an
excel spreadsheet, hardcopies of website pages and hyperlink to website, hardcopies of a blog and
hyperlink to the blog, audio files on cd plus hyperlink to files, video link,
etc.).
3)EVALUATION:
Evaluate your work for the four weeks based
on WHAT YOU
PROPOSED AND WHAT YOU
ACCOMPLISHED.
*Include a LETTER GRADE plus a one-half to one-page typed EXPLANATION*
____Oral Presentation (15%):
Picture (webpage or power point ok but not
required…a poster board could work just as well) and
Description of:
What you
proposed to do and what you accomplished during the 4 weeks.
Other factors:
Extemporaneous Delivery,
On Time (total 5-7
minutes includes set-up & question/answer period),
Clarity of Language, and
Creativity (something purple cowish to make the presentation memorable—this
counts as a significant part of the oral presentation grade)
___Journals (15% = average of 3
items below)-
you rate these with 3 numbers—I’ll check
___(0-10) Quantity: 5 entries of what you
learned AND how you felt about what you learned
and why (roughly 1/2 learnings
and 1/2 feelings)
Note: this is *not* a detailed account of what you
accomplished during your 4 weeks…that belongs in the story part of the
evaluation section—the journal is about what you
*learned based on what you did*.
___(0-10) Quality: Import,
Significance, and Personal Meaning of what you learned…this should
be evident
from what you wrote in the journal, i.e,.
use phrases like: this was
important because…, or
significant because…, or meaningful because…etc.
___(0-10) List the 3 most
important things learned:
Grade letter C is for "informational" learning
Grade letter B is for a learning that reads like "knowledge"
Grade letter A is for a learning that reads like "wisdom")
Write one sentence for each learning, and explain WHY each of the learnings are i
important to you
(three paragraphs total: one paragraph for each of the three
learnings).
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