Monday, October 14, 2013

Lesson Plan 7: Criteira for Evaluating the Purple Cow Final Project, Presentation, and Journals

In this lesson, the criteria for evaluating the final project, presentation, and journals are provided and sent to students via course e-mail. Below is a copy of the WORD document that i posted on our course blackboard page which they can edit as needed for the table part in the first section.



Comm 302 Introduction to Purple Cow Communication Research Methods Fall 2013
Name__________________________________________________________

*Print out a hard copy of the two page cover sheets and staple to the top of your package*

____Completed Project (35% of overall grade)

Provide an OVERVIEW of your accomplishments during the 4 weeks of working on your purple cow dream by filling out the table below:
                                                                                                                                                                                                                                                          Circle the letter below that best
                                                                                                                                                                                                                                        applies to each of the activities
Week
                                                     Activities

*fill in activities for each of the 4 weeks--be specific—add more letters if needed*



Completed

Partially
Complete


Incomplete
1
a.
b.
c.
etc. (add more if needed)

a.
b.
c.
a.
b.
c.
a.
b.
c.
2
a.
b.
c.

a.
b.
c.
a.
b.
c.
a.
b.
c.
3
a.
b.
c.

a.
b.
c.
a.
b.
c.
a.
b.
c.
4
a.
b.
c.

a.
b.
c.
a.
b.
c.
a.
b.
c.


 Use the following three headings in RED CAPS to organize the remainder of the project (begin each of these on a separate page):

1) FLOW CHART: Include a copy of the original 4 week flow chart for your proposal (the one with my comments--this is the first item after your cover pages—also, attach a copy of any revisions you made to the 4 week flow chart--this may or may not apply to a particular project).

2) EVIDENCE: In addition to the table on the previous page, provide detailed EVIDENCE of your accomplishments during the 4 weeks—typed, double spaced, 12 pitch font, one inch margins:

For all individuals this evidence will take the form of a STORY of what you accomplished, organized week by week, with separate paragraphs for each week (label each week as a separate sub-heading).

In addition, individuals may have a product, service, pictures, web pages, interview notes, data from surveys, flyers, brochures, field notes, video, audio files, etc. that they may want to include as evidence in an appendix(es)--each appendix should have a separate heading labeled at the top of a new page (appendixes may include: copy of a survey, data in an excel spreadsheet, hardcopies of website pages and  hyperlink to website, hardcopies of a blog and hyperlink to the blog, audio files on cd plus hyperlink to files, video link, etc.).
             
             3)EVALUATION: Evaluate your work for the four weeks based on WHAT YOU 
           PROPOSED AND WHAT YOU ACCOMPLISHED.
                
               *Include a LETTER GRADE plus a one-half to one-page typed EXPLANATION*

____Oral Presentation (15%):

Picture (webpage or power point ok but not required…a poster board could work just as well) and 
Description of:

What you proposed to do and what you accomplished during the 4 weeks.
            
          Other factors:

Extemporaneous Delivery, 
On Time (total 5-7 minutes includes set-up & question/answer period), 
Clarity of Language, and 
Creativity (something purple cowish to make the presentation memorable—this counts as a significant part of the oral presentation grade)

___Journals (15% = average of 3 items below)-
     you rate these with 3 numbers—I’ll check

___(0-10) Quantity: 5 entries of what you learned AND how you felt about what you learned 
                 and why (roughly 1/2 learnings and 1/2 feelings)

Note: this is *not* a detailed account of what you accomplished during your 4 weeks…that belongs in the story part of the evaluation section—the journal is about what you *learned based on what you did*.

___(0-10) Quality: Import, Significance, and Personal Meaning of what you learned…this should   
                 be evident from what you wrote in the journal, i.e,. use phrases like: this was 
                 important because…, or significant because…, or meaningful because…etc.

___(0-10) List the 3 most important things learned:

                 Grade letter C is for "informational" learning
                 Grade letter B is for a learning that reads like "knowledge"
                 Grade letter A is for a learning that reads like "wisdom")

                 Write one sentence for each learning, and explain WHY each of the learnings are i
                 important to you (three paragraphs total: one paragraph for each of the three 
                 learnings).
 

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